So, what is RWD?

RWD is a technique used is to create a website that can be viewed on a range of devices, from a PC or laptop to a mobile phone. RWD creates an optimal viewing experience, with simple navigation and minimal resizing, panning, and scrolling.

With a soaring number of people accessing the web via handheld devices (including smartphones and tablets) it is crucial that organisations ensure that their website can be viewed and easily navigated from a mobile, without losing functionality.

Formerly this meant developing a separate, mobile optimised version which could be viewed and navigated easily from mobile devices. In reality, budgets and time constraints rarely accommodate the luxury of a dedicated mobile site, so responsive design can provide a best value, compromise solution.

Sounds complicated; how does that work?

Put simply, RWD establishes the resolution of the device a website is being viewed on before adjusting structure, images and  to fit the screen.

How will that benefit my business?

The benefits are clear. With RWD, a website is built once, and it works across thousands of different screens, increasing accessibility for a larger number of potential clients. RWD delivers an optimised version of a website without ‘losing’ content and functionality, meaning less frustrated, and more engaged users!