Journey aside (navigating across rush-hour London, sandwiched between po-faced commuters on  a sweltering tube left me with a new found gratitude for the good old Birmingham bus, or buzz as it's pronounced locally...) it was a beautiful sunny morning and I arrived to a refreshment area buzzing with delegates talking about tea, the weather and of course, the latest happenings in their respective organisations.

Digital is a hot topic, with rarely a week going by without an article published advising charities how to maximise their digital offer. Most charities are now on board with the potential benefits of effective digital communication - raised profile, better connection with supporters and ultimately increased revenue. However, like any opportunity there are challenges too, from making sure your messaging is right to integrating a social media strategy and analysing results.

The Digital Impact conference showcased several  interesting concepts and ideas and speakers from a variety of leading organisations. Presentations explored emerging trends and challenges and offered examples of best practice in digital communications. Themes included 'Managing your Brand Online' by Michael Docherty, Head of Digital and Nicola Dodd, Head of PR and Social Media at Cancer Research UK, 'Tips for Managing a Social Media Crisis' by Taryn Ozorio, Digital Manager at Mind and 'Integrating your Digital Activity' by Sam McKenna, Head of Digital and Ian Fannon, Head of Communications at the MS Society. It's always interesting to hear what other organisations are doing and their approach to digital and the Charity Comms events tend to attract a great mix of organisations.

I was exhibiting at the Digital Impact Conference and always take along a selection of client case studies which are always very well  received. At larger events, companeis often demonstrate products and hold competitions, but at the Charity Comms events the focus is definitely on good old fashioned conversation and sharing knowledge and ideas. Clients from the Charity sector provide the bulk  of IE's work and it's important that we know the sector to continue to serve our clients well and help them to make a digital impact and since the conference I've already had enquiries from event delegates about some really interesting projects, so definitely a day well spent.