The IE Digital team is at its happiest when we're partnering with clients to make a real difference out there in the big, wide world. pfeg’s vision is a society in which all children and young people have the skills, knowledge and confidence to manage their money well, now and in the future. That's a goal that IE's really proud to have contributed towards achieving.

The new website has oodles of free content and resources to give teachers, up and down the country, a helping hand incorporating finance education into their daily teaching. And of course – as you'd expect from IE – the new site is responsive so that users can enjoy it across a wide range of devices from smartphones to desktop computers.

Working closely with pfeg, IE conducted a rigorous listening exercise, repositioned the brand, redefined its tone of voice, commissioned a beautiful set of illustrations and simplified access to its enormous range of award winning resources through an innovative browse-style search.

In line with pfeg’s brand, the new website is expert, resource-rich and engaging; providing bucket loads of inspiring materials that will help teachers to deliver outstanding finance education to children and young people.

With a wealth of case studies, lesson plans, activities and – for an extra dollop of inspiration – a collection of new videos (concept design, script and art direction by IE), we sincerely hope that the revamped website will play a huge part in improving the financial literacy of the next generation.

And we're not finished yet! Watch this space for a series of pfeg microsites, branding, direct mail and digital projects all on the way…