Any charity website needs to bear this in mind when designing a website, ensuring that the information they provide is up-to-date, engages with their readership, can be shared on social media platforms by their readership, and is relevant to the interests of their target market.

There are several ways that charity websites can ensure their site has all of these elements, to not only attract new users to the site, but also to persuade existing users to return again and again. These include blog posts, human-interest real-life stories, news items, press releases, content from third parties, and infographics.

Blog posts work best when they are written in the 250-800 word range. Any fewer words and they may be viewed as lacking worth; any longer and they become too time-consuming to read. Blog topics can cover a wide range of subjects, from upcoming events and real-life happenings, to opinions and reviews.

A real-life story or case study can highlight the non-profit services that the charity website provide to those in need, proving that their methods are effective and are doing good.

News items, press releases, and third party content proves that the work a charity website is doing is worthy enough to be talked about by others, and thereby lends credibility.

Infographics are the best way for readers to share items on social media platforms. Videos are becoming increasingly popular as a medium for delivering a company’s message, and charity websites should make good use of these.