Involving member GPs in championing the CCG cause is critical in the overall objective to reform primary healthcare, however few CCGs are successfully accomplishing this – how well does your CCG communicate?

A huge barrier to engagement is that GPs often feel they are not seeing the results of getting involved and they feel decisions are not being communicated back to them. This issue has brought fresh importance on CCGs to invest in communicating with GPs if they want to consolidate their position.

Many CCGs communicate news via social media posts, emails and newsletters, but this random sequence of messaging can easily get lost amongst the noise of a busy email inbox or social media feed. CCGs need to plan their communications with GPs, they need to identify a set of key messages, deliver these through engaging channels and utilise the opportunity to turn their website into a central hub where GPs can build a relationship and involvement with the organisation.

How do we know? Well…. IE has 20 years’ experience of working in the health sector, and recently built a dual purpose website, and provided marketing support, to Brighton & Hove Emerging CCG, helping them to increase their engagement with member GPs.

Need help engaging you audiences? Get in touch to today to request your FREE sample pack containing budgets, timeframes and impacts of our work.