With this in mind, charity websites should review their methods of acquiring and retaining their users to ensure that projects receive long-term funding. There are several ways charities can freshen up their sites to appeal to visitors…

The first is to ensure that a charity website utilises all methods of communication with their audience. This includes not only providing clear contact information, such as telephone, office addresses, and email addresses, but it also involves utilising social media platform links, such as Facebook and Twitter. This is particularly important as people are increasingly using these platforms to find out information.

The second is to identify new and emerging target markets, as the old reliable – traditional third sector support – is an ageing group, and cannot therefore guarantee long-term funding. It is important, however, that charities review their communication methods without excluding this traditional core support. Charities must, therefore, continue using tried and tested campaigns, such as direct mail marketing, in combination with more technological techniques.

Thirdly and finally, a donor must be made to remember why they are donating to your charity and to feel appreciated. It is vital that once donors have been acquired that they are retained through careful handling: making each one of them feel as though they are individually valued.