CHASE 2015 is a free-to-attend conference for charity and not-for-profit organisations taking place at the Business Design Centre in London 17-18th February. Last year, IE held a seminar on charity branding with pfeg. This year, we will be exhibiting at the conference at stand 15, in addition to holding two inspiring seminars that illustrate the increasing power of branding and digital communications: Embracing the Power of Brand as an Audience Engagement Tool and Embracing the Power of Digital in the Charity Sector.

IE’s Managing Director and principal Brand Consultant, Ollie Leggett, will be holding IE’s seminar with client Allie Johnstone, Head of Communications at newly-rebranded charity, Career Ready (previously Career Academies UK), demonstrating the importance of charity brands. The seminar workshop will showcase case study narratives of IE’s work renaming Career Ready, reshaping their brand to better allow them to engage young people, policy makers and employers. Ollie will also be speaking on two other recent IE projects: helping CLIC Sargent stretch their brand beyond children to reach mobile savvy teenagers and young adults, and also working with Serving in Mission to impact and engage a new generation of givers.

Oliver Westmancott, IE’s Digital Strategy Director, will hold his seminar in partnership with IE's client, cancer charity CLIC Sargent, illustrating IE’s work building an innovative online mobile community tool for 16-24 year olds who have, or have had cancer. Read more about our work with CLIC Sargent in our portfolio.

As part of our seminar programme, we will also offer attendees the chance to win one of a very limited number of FREE brand audits*.

Interested in a sneak peek of session content before the conference? Get in touch with our team or check out some of our recent projects.

*In order to qualify you must:

1. Be looking to re-brand / reposition before 1 July 2015

2. Be happy to offer IE the opportunity to tender for this work

3. Be able to provide IE with hard copy examples of your current marketing collateral and details of your organisation's strategic objectives