Mobile web browsing is expected to significantly catch up on the traditional desktop-based experience within the next two to three years so it’s something that nearly all organisations need to be considering.

85% of all mobile phones that are sold can access the internet. As always, the user comes first and in 2010 the connection speed doubled making mobile websites more accessible than ever.

Do you need a mobile website? If you’re seeking to reach young people – absolutely yes! And if you’re simply looking to future proof your website or stay one step ahead of the competition you probably ought to be thinking about it too.

IE has just completed a cracking mobile website for Zazazu TV – a Russian online TV station that Luther Spicer, IE’s Design Consultant, branded last year.

It’s worth comparing the desktop version www.zazazu.tv with the mobile version m.zazazu.tv

Same organisation. Common content. But an entirely different structure / layout to ensure the optimum user experience on each device.

Future generations will grow up accessing the internet mainly via mobile devices so it is crucial for organisations to establish their presence in this area – especially if young people are an important audience.

IE has a proven track record implementing innovative mobile websites that deliver measurable results. And our Digital Consultants are mobile too – so if you’d appreciate a visit to discuss a possible project – give us a call today on 0121 693 8700.