It has been the custom for many years now to optimise a website for a desktop computer, but with mobile devices, especially mobile phones, playing an increasingly large part in a user’s experience, these types of sites can often be disappointing on smaller screens. A site optimised for a desktop can suffer from cropped images, navigation menus that wrap, text that has become illegible and rollovers that fail to roll when viewed on a mobile device. The opposite is also true: sites designed specifically for smaller screens lose their resolution when viewed on a desktop computer.

A responsive web design can adapt itself to the user’s screen size, whether mobile, tablet or desktop, by not making assumptions regarding the width of a browser window. Responsive web design means that navigation menus can be adjusted accordingly, images can be repositioned, and text realigned. The result of this is a better user experience and higher engagement with audiences.

Interested in finding out more about the benefits of responsive design?