IE is thrilled to have been chosen to work alongside Warwick Conferences to design and build a beautiful new high performance website!

Warwick Conferences is the largest commercial business of the University of Warwick. With three purpose built Training and Conference Venues and the main campus Conference Park utilising the outstanding campus facilities, they offer the widest choice of meeting space in the UK.

With the majority of bookings made by existing customers, the purpose of the website will be to maintain these relationships, as well as generating substantial new business. The team at Warwick want to expand the existing website’s reach and improve engagement with users – partly through an enthusiastic adoption of Responsive Web Design principles to deliver optimum user experience to smartphone, tablet and desktop users.

The project is already underway with IE conducting a comprehensive listening exercise. Measurability will be key. The focus of the new Warwick Conferences website will be on outcomes rather than numbers or time spent on site. Visitors will enquire, book or recommend – not just browse. Conversion optimisation – turning a casual browser into an engaged user and driving them toward clear calls to action – is critical to the site’s success.

If your website isn’t meeting your strategic goals or engaging your audiences, get in touch and we’ll be happy to work with you on such a challenge.