Education

Website Signals Success on the Horizon

We are delighted to announce the recent launch of our latest responsive website – Your Horizon – a partnership between Old Mutual and Young Enterprise.

Your Horizon offers support on employment, self-employment and training opportunities to guide young people on their journey. As part of our ongoing work with Young Enterprise, we were challenged to redesign and build an engaging, robust and responsive website for the partnership.

User journeys, site mapping, wireframing and site testing were all top of the list of requirements to be covered by our consultancy process and build.

With the younger generation in mind, they were keen for the new website to enthuse and engage this demographic. The homepage also features four clear calls to action: Discover, Plan, Start Up and Members, helping to improve efficiency and direct users to the appropriate areas of the website.

With the new site now live, IE’s Digital Consultants will complete monthly analysis, reporting and researching of user journeys, in an iterative process that will continually develop the website and its focus on user experience.

Got any brand or digital challenges on your horizon? Get in touch.