Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.
IE carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity – including five sub-brands – brand guidelines and a fully responsive new website.
We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, to assess how a $10k per month Google Adwords grant can best be spent – unearthing a potential £50k improvement per year in PPC effectiveness.
Read more about Betel and the Restored by Betel ecommerce website.
We were delighted with how IE Digital translated the Betel brand to the new Restored ecommerce site. Our consultant gave us smart recommendations to improve the quality of paid traffic to the site, which has dramatically improved sales conversions. The site has opened up a fantastic new fundraising revenue stream for us, beyond our bricks-and-mortar stores. Excellent job!Chris Servante
Online Retail Manager