Central England Co-operative is one of the UK's largest independent co-operatives – a £1 billion business with over 400 trading outlets including food stores, funeral homes, travel agencies and more. As part of the wider co-operative movement, they work together to provide all sorts of benefits for their members and customers.

Central England Co-operative appointed IE as its digital partner, to provide outsourced development services to supplement the skills of the in-house team. 

We kicked off our relationship by designing and developing a bespoke 'penalty shoot-out' online football game as part of a promotional tie-in for EURO 2016.