The Midlands Decision Support Network brings together 12 decision support units across the Midlands region to share experiences, exchange great practice and improve outcomes. The network is run by the NHS Midlands and Lancashire Commissioning Support Unit, for whom IE had already created The Strategy Unit and Digital Innovation Unit brands.

The Midlands Decision Support Network asked IE to create their new brand and WordPress website. The visual identity includes a set of circular graphics, typically shown in threes, and a vibrant colour palette of lime green, charcoal, electric blue and putty. The graphics represent networks and data coming together – logically and systematically – through applied intelligence and decision making. 

Visit the Midlands Decision Support Network website

Solicitors Regulation Authority (SRA) is the industry regulator for solicitors and law firms in England and Wales. Their website has grown organically over ten years, leading to a massive site with an inconsistent, clunky and dated user experience that – if left unchecked – could undermine public confidence in the solicitors' profession. The SRA wanted to bring the site up to date and greatly improve the overall user experience (UX), especially on mobile devices, without replacing the site or their existing Content Management System (CMS). 

Following an initial review of some core templates, IE Digital took an Agile approach to producing a brand new digital design. With an overall strategic objective of improving consistency and usability, we looked at every component of the site at the “Atomic” level. 

We created new, responsive digital design patterns and tested them with real users, using disposable rapid prototyping, iterating existing designs and adding new patterns at each stage. Finally, we documented each pattern and how it should be used and provided detailed html, css and javascript for implementation via the SRA’s CMS and within a set of new online services.

Read more about the Solicitors Regulation Authority website. 

The Open University promotes educational opportunity and social justice by providing high-quality university education to all who wish to realise their ambitions and fulfil their potential. OpenLearn – is the OU's home of free learning. 

IE Digital created bespoke, interactive learning content for OpenLearn to help learners to discover foundation-level content on topics of interest. It's designed to whet their appetites and hopefully encourage them to look at taking their educational journey further.

Supreme Streets: An Adventure Into Employee-Ownership is a standalone piece of beautifully-illustrated interactive content, designed and built by IE Digital. The Q&A-based activity illustrates how employee-owned enterprises are set up and run, as part of OpenLearn's Money and Management subject area. 

The Lighting Industry Association (The LIA) is Europe’s largest trade association for lighting equipment professionals. In preparation for a pivotal year of development and change, and a period of intense growth, the LIA needed a new website to provide a window into its work for the public, government and other stakeholders. 

IE is has designed and built a modern, flexible digital platform for the LIA. As well as providing a home for members to access extensive technical content, the site is also the gateway to the LIA's industry-backed Lighting Industry Academy. This is an industry-wide hub for the development and delivery of high-quality learning for the whole lighting supply chain.

The LIA is committed a rolling programme of further website developments to support its member organisations, following an iterative process.

Read the Lighting Industry Association website case study.

World Vision is an international Christian charity who work to make a sustainable impact on poverty and its causes, especially as they affect children. World Vision engaged IE to create a host of interactive, educational and campaign content – to engage teachers, schoolchildren and churches in their work, and to raise their profile as a significant NGO.

Our work included content creation such as films, games and interactive screensavers, delivered online, by email and – initially – as resources on CD-ROM or DVD. IE used methods as diverse as kinetic typography, sound design, animated photo-montage and a ‘live’ Indian shadow-puppet to bring the work of World Vision to life through personal stories. 

One particular campaign used an interactive Advent calendar, launched to coincide with World AIDS Day, which enjoyed an incredible 195% response rate to the initial email, as over a quarter of those who downloaded the screen saver passed it on to at least one friend.

The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course. 

As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future. 

IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team. 

Read more about the ICCA website and digital brand. 

Career Ready is a national charity that links education with business to prepare young people for the world of work.

Explore the full case study for the Career Ready volunteer management system. 

Round Table is an international organisation with over 34,000 members, standing for fun and friendship, service in the community and unique and everlasting friendships.

Explore the full Round Table website case study. 

West Midlands Fire Service serves a population of 2.8 million citizens, making it the second biggest fire and rescue service in the UK. 

Explore the full case study on West Midlands Fire Service's Activity Assistant. 

The Money Advice Trust is a national charity, helping people across the UK to tackle their debts and manage their money with confidence. IE Digital's consultants conducted user research for some of their consumer websites. 

Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.

Read our full case studies on how we rebranded the charity, and how we designed and built their new website. 

Part of the NHS family, First Community Health and Care is a not-for-profit social enterprise providing community healthcare services. First Community’s mission is to help people to stay in their own home, promoting independence, wellbeing and preventing unnecessary hospital attendance or admissions.

In 2014, IE was commissioned to craft an inspiring visual identity and incorporate this into a responsive CMS-driven website. We built on First Community’s strong reputation amongst patients – bringing clarity and consistency of messaging and brand to their key target audiences. We held qualitative stakeholder interviews, mapped their audiences and competitors and positioned the brand with a redefined proposition, key messaging and tone of voice. 

IE created a future-proofed brand architecture to prepare First Community for expansion, and delivered a new visual identity, brand guidelines and collateral templates. The work was brought to life online with a new website and social media profile. We also developed First Community's new intranet, and then in 2018 the site underwent a complete rebrand following a move to a more illustration-heavy brand that encompassed the ideals of community, family and a friendly range of medical support services.  

See the site for yourself at firstcommunityhealthcare.co.uk.

Branding and website design for a new NHS campaign brand. Time to Talk comes from NHS West Sussex Talking Therapies, part of Sussex Community NHS Foundation Trust.

Time to Talk offers a free, confidential service for adults in West Sussex. It's the only NHS Talking Therapies provider in West Sussex, and one of the leading services in the country. They provide a range of talking therapies and other treatments for adults with mild to moderate anxiety and depression, and other mental health conditions.

A new website for Adoption Focus. They bring children who are looking for new families together with parents who can offer them the care, love and understanding they need.

As the first independent social enterprise to emerge from the NHS, Central Surrey Health enjoyed several years of success before recognising it was struggling to maintain ground against new, commercial competitors entering the market. IE was commissioned by Central Surrey Health to re-imagine their brand and bring this new identity to a newly developed website.

Having rebranded the organisation to CSH Surrey and created new messaging and visual identity, IE was invited to apply the new
brand thinking to the website. We conducted trigger surveys to find out more about users of the existing website and their motivations. This identified that it was local people, not GPs and commissioners, using the site. They were looking for information on their local services, but the old site wasn't catering to this need. 

Our digital consultants took a good look at the user experience, defined the user journeys and improved the information architecture. User experience and effectiveness have been massively improved, and the site received excellent feedback from stakeholders. It was also shortlisted for ‘Best Website’ at the AHCM Communicating Health Awards.

CSH Surrey website case study.

Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.

IE carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity – including five sub-brands – brand guidelines and a fully responsive new website. 

We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, to assess how a $10k per month Google Adwords grant can best be spent – unearthing a potential £50k improvement per year in PPC effectiveness. 

Read more about Betel and the Restored by Betel ecommerce website.