IE has worked extensively with the NHS and has a wealth of experience in the health sector. 

We created the new brand for University Hospitals Sussex NHS Foundation Trust, following the merger of two trusts.

For NHS Brighton and Hove CCG we delivered a sector-leading, CMS driven web solution to provide an effective communications tool for both CCG members and patients/external stakeholders. Social media is built into the fabric of the highly searchable site and users are encouraged to rate and comment on resources.

IE's other projects have included websites for Birmingham and Solihull NHS Care Trust, NHS West Midlands (WMQI and WMQRS), Heart of England NHS Foundation Trust; an intranet for Buckinghamshire Healthcare NHS Trust; Moodometer app for 2gether NHS Foundation Trust; and the website and brand for The Strategy Unit, part of NHS Midlands & Lancashire CSU. 

IE Digital worked with Prostate Cancer Research to create the infopool – an interactive website for prostate cancer patients and their loved ones. The infopool helps people to understand the different tests and treatments available for prostate cancer, as well as information on clinical trials. 

Read the infopool case study

Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families.

Explore the full case study about the Young Lives vs Cancer community app. 

Public Health England (PHE) is an executive agency of the Department of Health, which exists to protect and improve the nation's health and wellbeing, and reduce health inequalities.

Explore the full Public Health England case study.

Part of the NHS family, First Community Health and Care is a not-for-profit social enterprise providing community healthcare services. First Community’s mission is to help people to stay in their own home, promoting independence, wellbeing and preventing unnecessary hospital attendance or admissions.

In 2014, IE was commissioned to craft an inspiring visual identity and incorporate this into a responsive CMS-driven website. We built on First Community’s strong reputation amongst patients – bringing clarity and consistency of messaging and brand to their key target audiences. We held qualitative stakeholder interviews, mapped their audiences and competitors and positioned the brand with a redefined proposition, key messaging and tone of voice. 

IE created a future-proofed brand architecture to prepare First Community for expansion, and delivered a new visual identity, brand guidelines and collateral templates. The work was brought to life online with a new website and social media profile. We also developed First Community's new intranet, and then in 2018 the site underwent a complete rebrand following a move to a more illustration-heavy brand that encompassed the ideals of community, family and a friendly range of medical support services.  

See the site for yourself at firstcommunityhealthcare.co.uk.

As the first independent social enterprise to emerge from the NHS, Central Surrey Health enjoyed several years of success before recognising it was struggling to maintain ground against new, commercial competitors entering the market. IE was commissioned by Central Surrey Health to re-imagine their brand and bring this new identity to a newly developed website.

Having rebranded the organisation to CSH Surrey and created new messaging and visual identity, IE was invited to apply the new
brand thinking to the website. We conducted trigger surveys to find out more about users of the existing website and their motivations. This identified that it was local people, not GPs and commissioners, using the site. They were looking for information on their local services, but the old site wasn't catering to this need. 

Our digital consultants took a good look at the user experience, defined the user journeys and improved the information architecture. User experience and effectiveness have been massively improved, and the site received excellent feedback from stakeholders. It was also shortlisted for ‘Best Website’ at the AHCM Communicating Health Awards.

CSH Surrey website case study.

The Strategy Unit is an established health and care consultancy, born from the NHS. They help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

They came to IE to bring clarity to their brand and create a distinctive new visual identity. They then selected IE Digital to design and build a new website to bring the brand to life online and deliver a seamless user experience.

Read more about the Strategy Unit website and brand.

Leicestershire Partnership NHS Trust created ChatHealth – an SMS text messaging helpline that gives 11-19 year olds remote access to a school nurse.

With school nurses spread thin – only 1,200 school nurses for 200,000 schools – help can be hard to access. ChatHealth allows nurses to access messages from pupils via a secure digital system. They can respond to questions on a variety of health issues – from mental health and relationships to drugs and alcohol – with professional advice, while the system offers a range of risk management features.

IE was commissioned to design the look and feel of a mobile optimised, instant messaging app. This introduced improved security for users, allowing them to remain anonymous and conceal messages from prying eyes. The app also allows users to search for services based on location, so they can more easily access to specialist, relevant advice.

The service has been rolled out across many regions of the UK, supporting young people from as far afield as Suffolk, Sussex and the Pennines.

Read more about the ChatHealth app.