Inbound marketing
IE Digital's inbound marketing work attracts supporters and users and delivers value to members by creating rich, highly valued content and tailored experiences.
Whilst outbound marketing tends to be more scattergun and intrusive, inbound is laser-focused on the needs of your users, helping them to achieve their goals, solve their problems and make connections that they value. From strategy to delivery, IE's toolset includes content marketing, social media marketing, search engine optimisation (SEO), targeted ads (PPC) and branding.
Inbound marketing is all about attracting the right people, in the right places, at the right time. We begin by listening to your website users, whether they're students looking for a place to study, volunteers seeking a cause to serve, members looking for a community of peers, or patients searching for support and answers. We ask what their challenges are, and build a marketing strategy to meet them.
IE’s digital marketing services include:
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Top-level digital marketing strategy
- Content creation and copywriting
- Automated email marketing
- CRM integration and personalisation
- Creation of landing pages and digital tools
- Interactive companions, chatbots and forms
- Organic SEO strategy, keyword shaping and PPC management
- Social media campaigns
- Video, mobile apps and interactive media
- A/B testing, impact measurement, and on-going optimisation
