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Association of British Dispensing Opticians (ABDO) is the leading professional body for Dispensing Opticians, which campaigns to raise the profile of the profession and advance the scope of practice.
ABDO asked IE Digital to re-develop their public website. We streamlined their content, greatly improved the user journey, and made the site both AA accessible and fully responsive. For the ABDO team, we provided a well-structured, user friendly CMS on WordPress to aid content management. It was important to demonstrate the undeniable benefits of ABDO membership to drive retention and renewals.
In phase two, IE has further improved the member-only areas of the website, simplified and automated the application and renewal process, and created an online entry and results system for exams.
Read the ABDO website case study.
The Association of British Dispensing Opticians has been working with IE Digital to develop a new website. We are midway through a project and are delighted with the attractive and functional website which has already launched. The team at IE Digital have worked hard to take on board our requirements and come up with creative and innovative ways to deliver a great website for our members.Antonia Chitty
Head of Communications, ABDO