As the first independent social enterprise to emerge from the NHS, Central Surrey Health enjoyed several years of success before recognising it was struggling to maintain ground against new, commercial competitors entering the market. IE was commissioned by Central Surrey Health to re-imagine their brand and bring this new identity to a newly developed website.
Having rebranded the organisation to CSH Surrey and created new messaging and visual identity, IE was invited to apply the new
brand thinking to the website. We conducted trigger surveys to find out more about users of the existing website and their motivations. This identified that it was local people, not GPs and commissioners, using the site. They were looking for information on their local services, but the old site wasn't catering to this need.
Our digital consultants took a good look at the user experience, defined the user journeys and improved the information architecture. User experience and effectiveness have been massively improved, and the site received excellent feedback from stakeholders. It was also shortlisted for ‘Best Website’ at the AHCM Communicating Health Awards.
IE is excellent at ensuring they understand the business needs and objectives. They researched our audiences to ensure the website will meet users’ needs, and then created a great looking site that has since received fantastic feedback internally and externally.Rebecca Jones
Communications Manager