Part of the NHS family, First Community Health and Care is a not-for-profit social enterprise providing community healthcare services. First Community’s mission is to help people to stay in their own home, promoting independence, wellbeing and preventing unnecessary hospital attendance or admissions.
In 2014, IE was commissioned to craft an inspiring visual identity and incorporate this into a responsive CMS-driven website. We built on First Community’s strong reputation amongst patients – bringing clarity and consistency of messaging and brand to their key target audiences. We held qualitative stakeholder interviews, mapped their audiences and competitors and positioned the brand with a redefined proposition, key messaging and tone of voice.
IE created a future-proofed brand architecture to prepare First Community for expansion, and delivered a new visual identity, brand guidelines and collateral templates. The work was brought to life online with a new website and social media profile. We also developed First Community's new intranet, and then in 2018 the site underwent a complete rebrand following a move to a more illustration-heavy brand that encompassed the ideals of community, family and a friendly range of medical support services.
See the site for yourself at firstcommunityhealthcare.co.uk.
We selected IE due to their evidenced based methodology. The project was fantastically managed and kept to time. IE pushed us to think outside the box, challenging our processes and setting success criteria for the project. Our relationship with IE worked so well we have continued to work with them to design our marketing collateral and website.Liz Hobby
Communications Manager