FPA – Family Planning Association

Sexwise: Sexual health campaign brand for FPA featuring colourful collage illustrations

Sexual health charity FPA needed a distinctive brand and a mobile-friendly website for its new campaign. IE Digital brought the campaign brand to life online, and created a user-friendly contraception comparison tool, to help people make informed decisions about fun, safe sex. 

Explore the full case study about the Sexwise website. 

 

We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.

For the website, IE's digital consultants helped us to define the key user personas and their journeys. The content is clearly presented and easy to navigate, while the contraception comparison feature is a useful tool to help people make informed decisions about what’s right for them.

We enjoyed working with the IE team and we're really delighted with the end result.
Bekki Burbidge
Deputy Chief Executive, FPA
Client Category