Open Doors International serves persecuted Christians worldwide through bible delivery, bible training, practical support, advocacy and prayer.
IE developed the prototype for an interactive app to engage with current and potential Open Doors supporters, help them to identify with the real life decisions faced by persecuted Christians across the world. "Stuck" uses video content to describe the dilemma freezes at the decision point. The group is then challenged to discuss what they'd do in this scenario, before the rest of the video plays out.
IE also delivered digital consultancy around customer journeys through Open Doors' suite of international websites.
Most recently, our MD Ollie Leggett used Open Doors International as a case study for his Executive MBA final project, entitled "Assessing the value of the CBIRM (Corporate Brand Identity and Reputation Matrix) framework to an international charity seeking to re-articulate its corporate brand".