The Strategy Unit

The Strategy Unit – new NHS brand and website

The Strategy Unit is an established health and care consultancy, born from the NHS. They help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

They came to IE to bring clarity to their brand and create a distinctive new visual identity. They then selected IE Digital to design and build a new website to bring the brand to life online and deliver a seamless user experience.

Read more about the Strategy Unit website and brand.

IE did a great job in helping The Strategy Unit to reflect on ourselves, to succinctly re-articulate our distinctive offering, and to clearly define our relationship with the NHS. They deftly blended challenge and support in doing that. They have a method and a way of thinking that is well honed, well informed and effective. That was what we wanted!

The impact of the work has reached way beyond the provision of a new visual identity, messaging matrix, Drupal 8 website and marketing materials. It has extended to a sharpened sense of what The Strategy Unit is about and increased confidence in the way in which we present ourselves to the world.
Peter Spilsbury
Director