The British School of Osteopathy became the first specialist osteopathic institution in the world to award its own degrees. This necessitated a name change to reflect their new University College status, and a confident new brand to make the most of this unique status. IE Brand worked with stakeholders to rename and rebrand the University College of Osteopathy (UCO).
Meanwhile, the IE Digital team developed a new website for the University College and its clinic. Following stakeholder consultation, it became clear that the clinic should have its own website, so two new sites have been designed and developed in parallel to accommodate the different customer journeys, while maintaining strong links and a consistent look and feel across the two.
IE has led us expertly through a significant rebranding project, engaging with key stakeholders and ensuring buy-in at every stage. We’re delighted with our new visual identity and how IE has brought it to life online.Charles Hunt
Vice Chancellor, University College of Osteopathy