With campuses in the UK, China and Malaysia, the University of Nottingham is a truly global institution, providing innovative and engaging education and producing world-leading research. It was the first British university to establish a campus in Malaysia, in 2000, and the first foreign university to open a campus in China, in 2004.

IE worked with the international recruitment team at the University of Nottingham to improve its online international student recruitment. We carried out quantitative and qualitative research into user needs – interviewing both international students and agents – and mined their Google Analytics data for insight. This led to the definition of user personas, and user journeys being recorded, re-shaped and iteratively optimised. IE's consultancy informed the work of Nottingham's in-house development team, who handled all information architecture and build changes.  We also provided user experience and creative design assets, generated within the strict confines of their CMS. 

More recently we worked with the University of Nottingham again on the AgriFood Training Partnership website and brand.