World Vision is an international Christian charity who work to make a sustainable impact on poverty and its causes, especially as they affect children. World Vision engaged IE to create a host of interactive, educational and campaign content – to engage teachers, schoolchildren and churches in their work, and to raise their profile as a significant NGO.
Our work included content creation such as films, games and interactive screensavers, delivered online, by email and – initially – as resources on CD-ROM or DVD. IE used methods as diverse as kinetic typography, sound design, animated photo-montage and a ‘live’ Indian shadow-puppet to bring the work of World Vision to life through personal stories.
One particular campaign used an interactive Advent calendar, launched to coincide with World AIDS Day, which enjoyed an incredible 195% response rate to the initial email, as over a quarter of those who downloaded the screen saver passed it on to at least one friend.
Without IE’s innovative approach we would certainly have missed the opportunity to launch the Take2 campaign around World AIDS Day. IE have brought great flair and originality to a demanding project.Jonathan Francis
Church Education Officer