Young Enterprise (YE) is the UK’s leading enterprise and financial education charity, reaching over 315,000 young people every year. They make the connection between school and the world of work by helping young people to build key skills. They merged with financial education charity pfeg (now Young Money) in 2014, continuing to operate two separate websites, before appointing IE Digital – a long-standing partner of both charities – to bring the two together.
IE Digital developed a single, intuitive new website that would be more efficient for staff to maintain through a single CMS. It needed to feature improved user journeys for their key audiences of teachers/careers advisors (primary and secondary schools, colleges, universities etc.) and investors (e.g. corporates, major donors, trusts and ambassadors). Additional users to consider ranged from YE alumni and volunteers, to the media and Government stakeholders.
Built in WordPress, the highly flexible site is based around a module-builder style functionality, to allow YE to create a wide variety of pages, while keeping everything consistently on brand. We followed a highly collaborative design process to take into account the specific needs of the client. The site integrates with ProgressCRM to facilitate subscriber-only access to lesson plans and CPD training materials for educators. Meanwhile, we introduced clearer calls to action and an intuitive donation path for investors, to improve conversion rates.
The result is a modern, vibrant site to communicate the charity’s mission, work, overall impact, and individual success stories.