User research and discovery

IE Digital’s team of consultants are able to solve even the most complex of challenges, but before a line of code can be written, we want to hear from real users to validate internal assumptions and to make sure your website or web application is focused on the wants and needs of your key audiences.

User Research - postit notes arranged on a wall

During a user research and discovery phase, we use a number of tried and tested tools to define the nature of the challenge ahead. These include:

  • Internal and external audience workshops and focus groups
  • Qualitative one-to-one interviews or focus groups with users (in person or on-screen)
  • Quantitative research (e.g. online surveys)  
  • Data and statistical analysis
  • Market benchmarking
  • Content and mobile-first workshops
  • Audience identification and segmentation

And, as an established brand agency, we can help you to identify any strategic marketing or messaging challenges that might be preventing audiences from understanding who you are and what you do.

Finally, we’ll present clear recommendations about how best to proceed, and the scale and scope of your website, mobile app, or bespoke web application.


Cancer charity website
Bowel Research UK Bowel Research UK required a new website to support its launch, following the merger of two charities. The newly merged charity is ambitious to raise its public profile, to improve and ultimately save people’s lives. BRUK funds research into…
Health charity website
Resuscitation Council UK To support Resuscitation Council UK’s ambitions to transform into a more public-facing brand, IE Digital designed and built a user-friendly new Drupal 8 website for the charity, with a vibrant new visual identity. Resuscitation Council UK is…
UX for legal regulator
SRA (Solicitors Regulation Authority) IE Digital took an Agile approach to improve the overall user experience (UX) on the Solicitors Regulation Authority (SRA) website. We looked at every component of the site at the “Atomic” level, using disposable rapid prototypes to test the new…
Sex education charity campaign
Sexwise Sexwise is a sex-positive new campaign website from sexual health charity FPA (Family Planning Association). Centred around a mobile-friendly Drupal 8 website created by IE Digital, Sexwise offers honest advice about contraception, pregnancy, STIs,…
Agile service design
Public Health England IE Digital worked with Public Health England (PHE), on an agile project to create an endorsement process for NHS approved health apps, and then to create a service manual for publication on The work was based on Government Digital Service …
Community app design
Young Lives vs Cancer Young Lives vs Cancer was looking to embrace digital comms and create an online community tool and smartphone app. Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families…